About Raymond Williams by Seidl Monika;Horak Roman;Grossberg Lawrence;

Author:Seidl, Monika;Horak, Roman;Grossberg, Lawrence;
Language: eng
Format: epub
Tags: ebook
Publisher: Taylor & Francis Group
Published: 2011-09-08T00:00:00+00:00

The medium is not the message

Williams organizes his arguments about the present and future of the media around a twofold rejection. Firstly, he refutes the determinist arguments which insist that technologies emerge exclusively from a process of research and development independently of all social conditions and political interests:

The basic assumption of technological determinism is that a new technology … ‘emerges’ from technical study and experiment. It then changes the society or sector into which it has ‘emerged.’ ‘We’ adapt to it because it is the new modern way.

(Williams 1985b: 129)

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